A New Mix Drives Into Rochester
iHeartMedia has relaunched Hot AC “100.5 The Drive” WDVI Rochester NY as “Mix 100.5“.
The change is the final piece in the evolution of WDVI from the Adult Alternative lean it had upon its launch in 2006 to the more traditional Adult CHR approach it has had over the past year. It is also a return to the branding the station had in its final days as WVOR prior to the debut of WDVI.
The station will continue to carry the syndicated Elvis Duran in mornings.