Format Swap In The Ozarks

Classic Country 106.3 KRZK 98.1 1220 KCAX BransonEarls Family Broadcasting swapped the formats on 106.3 KRZK and 1220 KCAX/98.1 K251BZ Branson MO.

1220 KCAX/98.1 K251BZ has assumed the Classic Hits format that had been heard on KRZK. That change comes after KCAX flipped from Southern Gospel to Classic Country with the addition of its translator late last year.

That will mean a return to Classic Country for 106.3 KRZK. KRZK had been Classic Country until a flip to Talk in 2012. It moved to a mix of Talk from 6am-8pm weekdays and Classic Hits at other times in May 2016. The station’s two local talk shows, Ellis Island with Janet Ellis and At Your Service with Scott McCaulley will remain in place in the 6-10am timeslots but add some music to their shows.

Earls Family Broadcasting (EFB), the parent company of five local radio stations and The Vacation Channel, has returned 106.3 KRZK to Branson’s Official Hometown Country Station, playing legendary country hits.

“About five years ago, 106.3 KRZK shifted away from country music to focus on talk radio programming,” said Greg Slavik, executive vice president & chief operating officer of EFB.

“The return of legendary—pre-1995—country hits as the station’s primary programming is in response to our listeners’ feedback. We have heard you, and we are excited to give you back what you want to hear on KRZK—less talk and more country.”

From 6 – 10 a.m., 106.3 KRZK will intermingle familiar local talk programming, such as Ellis Island with Janet Ellis and At Your Service with Scott McCaulley, with legendary country hits.

Meanwhile, Classic Hits that had been featured on 106.3 KRZK can now be heard on sister station 98.1 FM and AM 1220 KCAX.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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