New Country Highway Built In Waco

101.3 The Highway K267AI KBHT-HD2 WacoFollowing the move of Variety Hits “101.3 Bob-FM” to 104.9 KBHT, M&M Broadcasters has launched Country “101.3 The Highway” on K267AI Moody/KBHT-HD2.

The new current skewing format creates a flanker for Texas Country “92.9 Shooter-FM” KRMX Marlin up against iHeartMedia’s market leading “Waco 100” 99.9 WACO-FM. This give WACO-FM a direct format competitor for the first time since Prophecy Media Group flipped 106.7 KIXT from Country to Classic Rock “106.7 The Eagle” in April.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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