For the fourth year in a row, M&M Broadcasters has debuted a new format on 104.9 KBHT Bellmead/Waco TX.
This year’s change has seen KBHT drop its AC “Mix 104.9” identity for Variety Hits as “104.9 Bob-FM“. The Bob-FM brand had been on 101.3 K267AI Moody/KBHT-HD2 since August 2016 and before that was on 104.5 K283CD Waco/KBHT-HD3. Mix morning hosts Dustin & Beth will remain on KBHT.
101.3 K267AI Moody/KBHT-HD2 is currently also running the Bob-FM programming but claims it will debut a new format later this week.
For those keeping track at home here’s a timeline of recent changes at KBHT:
- January 2014 – Flipped to Rhythmic CHR “Hot 104.9“
- August 2015 – Flipped to satellite fed Urban AC retaining “Hot 104.9” branding
- October 2015 – Returned to locally produced programming as Urban AC “Magic 104.9“
- August 2016 – AC “Mix 101.3” 101.3 K267AI Moody/KBHT-HD2 moves to KBHT as “Mix 104.9“
- August 2017 – Variety Hits “101.3 Bob-FM” 101.3 K267AI Moody/KBHT-HD2 moves to KBHT as “104.9 Bob-FM“
