As we first reported earlier in the day, iHeartMedia flipped Variety Hits “106.7 The D” WDTW-FM Detroit to Alternative on Monday evening.
“Detroit’s New Alternative” launched at 9:24 this evening with 10,000 songs commercial-free. The new launch gives Detroit its first US based Alternative station since “105.1 The Edge” flipped to Rhythmic Oldies in 1999. Bell Media’s “89X” 88.7 CIMX Windsor ON has mostly served as the de-facto Alternative outlet in Detroit since its launch in 1991, however that station closed its Detroit sales office in March along with letting much of much of its airstaff go.
WDTW-FM had segued from Rock to Variety Hits over Memorial Day Weekend. Since then the station has dropped from the 2.7 share it held in the April 2017 Nielsen Audio ratings to a 2.2 share in October which placed it nineteenth in the market.
Did iHeart rush the flip out of fear Entercom was preparing to take one of their stations to Alternative?
The first hour of Alt 106.7 consisted of:
White Stripes – Seven Nation Army
Weezer – Undone (The Sweater Song)
Foo Fighters – Everlong
Portugal, The Man – Feel It Still
Marcy Playground – Sex and Candy
Kings of Leon – Waste A Moment
Blink 182 – First Date
Third Eye Blind – Jumper
Theory of a Deadman – Rx (Medicate)
Jimmy Eat World – The Middle
Twenty One Pilots – Ride
Judah & the Lion – Take It All Back 2.0
Sublime – Wrong Way
AWOLNATION – Sail
Imagine Dragons – Believer
Franz Ferdinand – Take Me Out
Spoon – Can I Sit Next To You