WCZX Relaunches As Now 97.7

Now 97.7 WCZX PoughkeepsieWCZX relaunched as Adult CHR “Now 97.7” this morning.

The relaunch came with the debut of the syndicated Brooke & Jubal in mornings. The KQMV Seattle based show will be followed by Program Director Reg in middays as he changes his on-air name from his previous Rick Knight. Former morning co-host Taylor Dickson moves to afternoons and Townsquare’s Pop Crush Nights with Lisa Paige remains in evenings.

Original Report 3/9: Townsquare Media Hot AC “Mix 97.7” WCZX Hyde Park/Poughkeepsie NY is stunting with a broad variety of songs that all have the word “Now” or the Spanish “Ahora” in the title.

The move follows the exit a couple weeks ago of longtime morning host Marc Bolger. The station is promoting a new format, morning show, and money giveaway to take place on Monday, March 12 at 7:00am.

A rebranding as “Now” would seem to indicate a Hotter version of Hot AC or a move to CHR. The latter would place the station in competition with Pamal Broadcasting’s “K104.7” WSPK and iHeartMedia’s “96.1 Kiss-FM” WPKF.

The 6pm hour of WCZX consisted of:
Free – All Right Now
Los Bukis – Y Ahora Te Vas
Ty Herndon – Right About Now
Tiffany – I Think We’re Alone Now
C&C Music Factory – Gonna Make You Sweat (Everybody Dance Now)
Men At Work – Who Can It Be Now
Heavy D & The Boyz – Now That We Found Love
David Bowie – Where Are We Now
Michelle Branch – Are You Happy Now
Foundations – Baby Now That I’ve Found You
Chris Brown – Look At Me Now
Van Halen – Right Now
Mary J Blige – Right Now (Remix)

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