Withers Swaps WTAO & WVZA In Southern Illinois Again

105.1 TAO Rocks 92.7 VZA WTAO WVZA Marion CarbondaleAs first reported in our 7/20 Domain Insight, Withers Broadcasting is reversing the frequency swap it made in the Marion/Carbondale IL market in 2009.

Rock “92.7 TAO Rocks” WTAO-FM Herrin and AC “105.1 VZA” WVZA Murphysboro will exchange frequencies on Wednesday, August 1 at 12pm. The move brings the WTAO-FM Rock brand back to the 105.1 frequency it called home from 1970-2009.

The original 2009 swap was made to give WVZA a stronger signal in Carbondale as it served as the flagship station for Southern Illinois University sports. The University announced earlier this month that it will move those broadcasts to Max Media CHR 101.5 WCIL-FM.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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