Jack Swanson Returns To KGO/KSFO As Program Director

810 KGO San Francisco Ronn Owens Brian Copeland Dr. DrewCumulus Media has announced two new appointments to its San Francisco cluster.

Jack Swanson, who programmed News/Talk 810 KGO and Conservative Talk 560 KSFO from 1994-2011 will return to those duties. Swanson most recently served as Director of News & Programming for 740 KCBS/106.9 KFRC.

Additionally, Scotty Bastable will join the cluster as Vice President/Director of Sales for its San Francisco cluster effective November 15, 2018. Bastable previously served as General Sales Manager for 96.5 KOIT under Entercom and as Director of Sales for Clear Channel San Francisco.

CUMULUS MEDIA announces that it has appointed Jack Swanson as Program Director of KGO and KSFO in San Francisco. The legendary San Francisco radio programmer returns to the stations he helped build, as former Program Director of KGO and KSFO, where he led programming from 1994 until 2011. Swanson was previously Director, News and Programming for KCBS in San Francisco and prior to that, was a general manager and major market news anchor. Swanson is also an attorney admitted to the bar of the U.S. Supreme Court and a pilot who flies rescue dogs.

Doug Harvill, Vice President and Market Manager, Cumulus Radio Station Group-San Francisco, said: “Jack Swanson is the best talk show programmer on the planet. He is visionary, a showman and a leader. I’m thrilled to work with Jack again.”

Swanson said: “People have asked why I’m returning. Simple. This is the most exciting time in the history of these iconic stations. I’m jazzed about their future. Returning to work with Doug, and the support of a re-energized Cumulus is going to be an amazing adventure. I’m excited to be a part of the new Cumulus!”

  1. Beachguy says

    An oustanding addition for KGO/KSFO. Swanson is excellent at programming talk and news.

  2. Nathan Obral says

    They need to give him the resources in order to get KGO remotely relevant again and to regain listeners lost in the multiple missteps made by Cumulus management. If he can do that – on an AM signal, no less – it will be an absolute miracle.

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