Rock 96.9 Gives Way To 90s Country In Lubbock
Ramar Communications has flipped Active Rock “Rock 96.9” K245BG Lubbock/KTTU-HD2 to Classic Country “96.9 The Bull“.
Focusing on Country hits of the 1990s, the station joins Ramar’s Red Dirt Country “93.1 Texas-FM” K226CH/KTTU-HD4 which launched last August. The new format will compete against a pair of current based Country station in Alpha Media’s 96.3 KLLL and Townsquare Media’s “Lonestar 99.5” KQBR as well as Cathy Whitten’s older leaning Classic Country 107.3 KSSL Post/94.1 K231BE Lubbock.
The now former Active Rock format went out with a 1.1 share in the Fall 2018 Nielsen Audio ratings up from a 0.7 in the spring.