Northeast Broadcasting has flipped Variety Hits “Free 103.3” WWMP Waterbury/Burlington VT to Rock “Rock 103.3“.
The station is debuting with 10,000 songs commercial free and positioning as “Everything That Rocks”. Core artists are listed as Red Hot Chili Peppers and Rage Against The Machine, Smashing Pumpkins, Soundgarden, Papa Roach, Pearl Jam, Jimi Hendrix, Pink Floyd, Led Zeppelin, Nirvana, Foo Fighters, and Linkin Park.
The new format squeezes between Hall Communications Alternative “99.9 The Buzz” WBTZ and Classic Rock 106.7 WIZN