After stunting as “94.1 Reindeer Radio“, East Arkansas Broadcasters former Rock “94.1 The Buzz” format on 94.1 K231BV/101.7 KIYS-HD2 Walnut Ridge AR has flipped to Variety Hits “94.1 Bob-FM”
The flip creates a direct format competitor to MOR Media’s “107.1 Jack-FM” KDRS-FM Paragould utilizing Kroeger Media’s “Bob-FM” brand.
Original Report 11/18: East Arkansas Broadcasters has dropped the Rock “94.1 The Buzz” format on 94.1 K231BV/101.7 KIYS-HD2 Walnut Ridge AR and are currently stunting with Christmas music as “94.1 Reindeer Radio“.
The station is utilizing Envision Network’s “Christmas 24/7” programming and will debut a new identity after the holidays.
KIYS-HD2 in Jonesboro, Arkansas is getting listeners in the Christmas spirit with Envision Networks®’ Christmas 24/7 format playing the most popular songs of all time with emphasis on the original hit versions of the classics. Residents of Northeastern Arkansas are tuning in to “94.1 Reindeer Radio” KIYS-HD2 to hear Bing Crosby, Mariah Carey, Andy Williams, Nat King Cole, Michael Buble, Frank Sinatra, Amy Grant, Trans-Siberian Orchestra and many more now through the December holidays.
“The holiday season provides radio stations that feature a well programmed version of the All-Christmas format an opportunity to increase their listeners,” said Radio Consulting Services, Managing Partner Jon Holiday whose company programs the Christmas 24/7 format.
Christmas 24/7 is a ready-to-go, plug-and-play festive 24/7 format. Use it for one day or cover the entire season with wall-to-wall hits from the original artists covering more than 5 decades. Christmas 24/7 is available now through December 31.
