United Stations has announced it will debut “Backstage Country” as a daily five hour show for any daypart on September 14.
The show will be hosted by a different Country artist each week. Tim McGraw will host the premiere week with Kelsea Ballerini, Brett Eldredge, Jason Aldean and Dustin Lynch tabbed to follow in the first month.
The show will debut on all of Beasley Media’s Country stations including 92.5 WXTU Philadelphia, 102.5 WKLB Boston, 99.5 WQYK Tampa, 103.7 WSOC Charlotte, 102.7 KCYE Las Vegas, 95.7 WKML Fayetteville, and 99.5 WKXC Augusta.
United Stations, an independent leader in the creation and marketing of network radio programming, announced today that the company will be producing and distributing a daily 5-hour program where the stars of Country Music host the program on a rotating basis for one week at a time. The weekday program, which will be titled BACKSTAGE COUNTRY, is intended to fill a daypart on Mainstream Country Radio stations and will be made available beginning the week of September 14, 2020. The Beasley Media Group has signed on as the flagship group of affiliates for Backstage Country with WXTU/Philadelphia, WKLB/Boston, WQYK/Tampa, WSOC/Charlotte, KCYE/Las Vegas, WKML/Fayetteville and WKXC/Augusta all joining the network lineup right from the start. The announcement of Backstage Country comes from United Stations EVP/Programming, Andy Denemark based at the company’s headquarters in New York.
Backstage Country will give listeners and affiliates an insider’s look at Country music as it will be hosted by the stars of Country Music. Each Country artist who serves as host for the program will do so for an entire Monday through Friday week, and each will have an opportunity to share their unique perspective on music, touring, events, the media and any other topic that inspires or matters to them as influencers and creators. Big Machine recording artist Tim McGraw will anchor the first week of broadcasts while Black River artist Kelsea Ballerini, Warner Music Nashville’s hit-maker Brett Eldredge and Broken Bow stars Jason Aldean and Dustin Lynch have all committed to sit behind the microphone during the first month of broadcasts. More artists will be announced soon.
Regarding the launch of Backstage Country, United Stations’ Andy Denemark commented, “We have always tried to deliver high-profile hosts for our programming so that our affiliates have something they can promote and their listeners have something special and engaging. Since Country artists have a tremendous history of accessibility and outreach to their fan, we felt that a radio show where the stars are the DJ’s would be a fantastic vehicle for everybody.” Beasley’s Chief Content Officer, Justin Chase added, “To deliver an audio experience that comes as close as possible to the intimacy of a backstage meet and greet seems perfect for the times in which we live. Country is such a star-driven format, and we’re thrilled to bring the biggest names directly to our audience.”
