Saga Communications flipped CHR “Hits 94.3” W232BW Amherst/99.3 WLZX-HD2 Northampton MA to Classic Hits “Rewind 94.3” at midnight.
Like all of Saga’s other Classic Hits stations, the station is featuring an 1980s centric playlist positioned as “You Lived It, We Played It”.
Original Report 12/30: Saga Communications CHR “Hits 94.3” W232BW Amherst/99.3 WLZX-HD2 Northampton MA will debut a new format on New Year’s Day.
In a brief statement on their website, the station teases, “Swipe left on 2020 and swipe right on 2021. Tune in January 1st and start the new year with a brand-new radio station right here on 94.3!” To see what is likely to debut on W232BW see our exclusive 12/22 Domain Insight report.