Cox Media Group has promoted Rob Babin to Senior Vice President of Radio overseeing the company’s operations across 65 stations in eleven markets.
Babin takes the radio division leadership reigns held by Bill Hendrich until his retirement at the end of 2020. He has spent two decades with the company in multiple roles. Babin joined Cox in 2001 as General Sales Manager for WWKA Orlando. In 2006 he moved to Atlanta as GSM for WSB and WSRV before being promoted to VP/Sales for the Atlanta cluster in 2010. In August 2013 Babin relocated to Miami as VP/Market Manager before being promoted to Regional Vice President for the Miami, Houston, Tampa, Long Island and San Antonio clusters in 2017. He returned to Atlanta in 2019 as VP/Market Manager for Atlanta and Athens GA. Prior to joining Cox, he held sales positions at multiple companies in Louisiana.
Cox Media Group (“CMG”) today announced the appointment of Rob Babin as SVP, Radio, effective immediately. As CMG’s head of radio and a member of the company’s Executive Leadership Team, Babin is responsible for the profitability, strategic direction, and operational execution of CMG’s radio platform, spanning 65 radio stations in 11 markets across the country. He will focus heavily on achieving CMG’s Radio strategic growth objectives while maintaining CMG’s industry leading content, impactful community engagement, and growth-focused culture.
“We are so excited that Rob accepted this role on the CMG leadership team,” said Dan York, President & CEO, CMG. “He is a proven leader with a true passion for the radio, CMG and his people. Rob is a collaborative and agile executive, with deep industry and CMG expertise and passion for everything he does – making him the ideal leader for CMG Radio.”
Rob’s successful career in radio spans 25 years, with 20 years spent leading various business units and markets for CMG, including Regional Vice President leading five CMG radio markets (Miami, Houston, Tampa, San Antonio and Long Island), VP/Market Manager for CMG Miami radio, Director of Sales and General Sales Manager for CMG Atlanta radio (WSB, WSB-FM, WALR, WSRV), and General Sales Manager for CMG Orlando radio (WWKA). In his most-recent role, Rob was VP/Market Manager for CMG Atlanta’s award-winning and market-leading radio brands: WSB, WSB-FM, WALR and WSRV; and CMG Athens radio: WRFC, WGAU, WGMG, WXKT, WPUP and WNGC.
“Over the past 20 years, I’ve had the opportunity to work alongside many exceptional individuals and teams across CMG,” said Babin. “I am thrilled to accept this position and honored to lead our CMG radio team. With our company’s incredible strength, brands, and people, we will continue to excel and grow our radio business to new heights.”
An engaged community leader, Babin has served on several community and industry boards including the Urban League of Broward County, Orange Bowl Committee, Partnership Against Domestic Violence, Florida Association of Broadcasters, and he is currently a board member of the Georgia Association of Broadcasters and the Radio Advertising Bureau.
