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KIRO Rebrands As Seattle Sports

Lance Ventaby Lance Venta
March 7, 2022

710 ESPN Seattle Sports KIROBonneville has rebranded Sports “710 ESPN Seattle” KIRO Seattle to “Seattle Sports“.

No lineup changes accompany the rebranding, which comes amidst expectations of iHeartMedia moving Sports 950 KJR to the 93.3 FM signal most recently operating as Hip Hop KUBE.

KIRO is the local flagship for the NFL’s Seattle Seahawks and MLB’s Seattle Mariners.

Bonneville Seattle announced that 710 ESPN Seattle is now Seattle Sports.

The flagship home of the Seattle Mariners and Seattle Seahawks will still feature the same great insider content and programming, now with a new name showcasing the commitment to the best in local Seattle Sports.

Seattle Sports is live on the air at 710 AM, online at SeattleSports.com, and streaming on the go with the Seattle Sports app.

“Our focus and investment has always been live and local,” said Cathy Cangiano, Senior Vice President and Market Manager of Bonneville Seattle. “We are more than a radio station. We are Seattle Sports, a content creator that distributes the best in Seattle Sports across multiple platforms.”

Seattle Sports content is created by Mike Salk, Justin Barnes, Jake Heaps, Stacy Rost, Bob Stelton and Dave Wyman, as well as regular contributors Michael Bumpus, John Clayton, Shannon Drayer, and Brock Huard.

Seattle Sports will continue to be the exclusive ESPN affiliate in the Seattle market and home to the Seattle Sports Radio
Network.

Bonneville Seattle also operates KIRO Newsradio 97.3 FM, 770 KTTH and MyNorthwest.com and is owned by Bonneville International.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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KIRO Rebrands As Seattle Sports

Lance Ventaby Lance Venta
March 7, 2022

710 ESPN Seattle Sports KIROBonneville has rebranded Sports “710 ESPN Seattle” KIRO Seattle to “Seattle Sports“.

No lineup changes accompany the rebranding, which comes amidst expectations of iHeartMedia moving Sports 950 KJR to the 93.3 FM signal most recently operating as Hip Hop KUBE.

KIRO is the local flagship for the NFL’s Seattle Seahawks and MLB’s Seattle Mariners.

Bonneville Seattle announced that 710 ESPN Seattle is now Seattle Sports.

The flagship home of the Seattle Mariners and Seattle Seahawks will still feature the same great insider content and programming, now with a new name showcasing the commitment to the best in local Seattle Sports.

Seattle Sports is live on the air at 710 AM, online at SeattleSports.com, and streaming on the go with the Seattle Sports app.

“Our focus and investment has always been live and local,” said Cathy Cangiano, Senior Vice President and Market Manager of Bonneville Seattle. “We are more than a radio station. We are Seattle Sports, a content creator that distributes the best in Seattle Sports across multiple platforms.”

Seattle Sports content is created by Mike Salk, Justin Barnes, Jake Heaps, Stacy Rost, Bob Stelton and Dave Wyman, as well as regular contributors Michael Bumpus, John Clayton, Shannon Drayer, and Brock Huard.

Seattle Sports will continue to be the exclusive ESPN affiliate in the Seattle market and home to the Seattle Sports Radio
Network.

Bonneville Seattle also operates KIRO Newsradio 97.3 FM, 770 KTTH and MyNorthwest.com and is owned by Bonneville International.

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  • Share on LinkedIn (Opens in new window) LinkedIn
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  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

Recent Headlines

Nielsen Audio Arbitron

Nielsen April 2026 Ratings Releases 6/8

June 8, 2026
La Tendencia de Molusco KQ 105 WKAQ-FM San Juan

MediaCo To Syndicate La Tendencia de Molusco

June 8, 2026
92.3 KOMP Las Vegas

JD Greene Adds KOMP Programming Duties; Gooch To Focus On Mornings

June 8, 2026
710 KCMO 95.7 KCHZ Kansas City

KCMO Adds Topeka Simulcast Replacing Cat Country

June 8, 2026
American Urban Radio Networks

AURN Promotes Isaiah Bryant To SVP/Revenue & Strategic Partnerships

June 8, 2026
La Lupe 103.3 Kiss-FM KCRS-FM Midland Odessa

KCRS-FM Drops CHR For Spanish Classic Hits

June 8, 2026
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