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WIRO Becomes Ho Ho Radio Ahead Of New Format Launch

Lance Ventaby Lance Venta
December 5, 2024

107.1 WIRO Ironton Total Media GroupAhead of the closing of its $250,000 acquisition of 107.1 WIRO Ironton OH from KW Ministries, Total Media Group has begun stunting on the station as Christmas “Ho Ho Radio“.

The deal ends over five years of the station operating as non-commercial running Educational Media Foundation’s Contemporary Worship “Air 1” network under EMF and KW Ministries ownership. A permanent format will debut after the holidays featuring Ironton native JB Miller in mornings. Miller most recently spent thirteen years in mornings at Kindred Communications Classic Country “101.5 Big Buck Country” WXBW Gallipolis OH/Huntington WV until exiting in September during a budget cut. Miller’s 46 year radio career has included time at many Huntington stations as well as WKRC Cincinnati and WODJ Grand Rapids.

Total Media Group VP/General Manager Gary Mincer told the Ironton Tribune, “I’m not going to divulge what format we’re going to after that, but just know it will be hyper-focused on Ironton—sports, local news, happening events and fun. We’re going to surprise everybody after the holidays with a new format.”

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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WIRO Becomes Ho Ho Radio Ahead Of New Format Launch

Lance Ventaby Lance Venta
December 5, 2024

107.1 WIRO Ironton Total Media GroupAhead of the closing of its $250,000 acquisition of 107.1 WIRO Ironton OH from KW Ministries, Total Media Group has begun stunting on the station as Christmas “Ho Ho Radio“.

The deal ends over five years of the station operating as non-commercial running Educational Media Foundation’s Contemporary Worship “Air 1” network under EMF and KW Ministries ownership. A permanent format will debut after the holidays featuring Ironton native JB Miller in mornings. Miller most recently spent thirteen years in mornings at Kindred Communications Classic Country “101.5 Big Buck Country” WXBW Gallipolis OH/Huntington WV until exiting in September during a budget cut. Miller’s 46 year radio career has included time at many Huntington stations as well as WKRC Cincinnati and WODJ Grand Rapids.

Total Media Group VP/General Manager Gary Mincer told the Ironton Tribune, “I’m not going to divulge what format we’re going to after that, but just know it will be hyper-focused on Ironton—sports, local news, happening events and fun. We’re going to surprise everybody after the holidays with a new format.”

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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