Following its acquisition of Estrella Media last year, MediaCo is beginning to integrate the content production of both companies together.

One of the first additions will be a 24/7 FAST (free ad-supported streaming television) channel for Hip Hop “Hot 97” WQHT New York. “Hot 97 TV” will feature programming from the station including a live daily broadcast of “Ebro in the Morning”. Other programs will include a live special from the station’s annual Summer Jam concert, the 2026 Trace Awards, a show “Bridging Cultures” that explores the dynamic intersections between Afro culture and Hip Hop culture across the globe, and programs featuring afternoon host Nessa and night host Funkmaster Flex.

The company’s Estrella TV division will also add its syndicated “Don Cheto Al Aire” morning show to air live on EstrellaTV Network, EstrellaTV FAST Channel, EstrellaTV App, YouTube and Facebook.

MediaCo Interim CEO Albert Rodriguez said, “It’s a new day for Estrella Media, Hot 97, and WBLS — now together under MediaCo. We have built an organization capable of delivering unparalleled solutions across video, audio, and events for national and local advertisers on all platforms, reaching vibrant multicultural Hispanic and Black audiences.”

COO René Santaella commented, “Our focus is on driving innovation in content, technology, and distribution to super-serve multicultural audiences in today’s multiplatform world. We are going big in 2025 with thousands of hours of new original content driven by live and interactive experiences and making it available for free on all platforms. Everyone wins.”