Midlands Media Group has appointed Robb Reel as Brand Manager and morning host for Country “94.3 The Dude” WUDE Forest Acres/Columbia SC and company Creative Services Director.

A South Carolina native, Reel joins the station on August 3 from WVRC Media Classic Country 96.1 WKWS Charleston WV where he served as morning host since 2023. Reel has also held roles at WSCH Aurora IN, KGGL Missoula MT, WFMS Indianapolis, WDWQ Terre Haute, and WYGB Columbus IN. Reel commented, “Despite all the moves and miles, South Carolina has always been my home. To borrow from another native: ‘Every chance I did or didn’t take…led me here to this.’ I can’t wait to get back home to help Columbia get ‘Up Reel Early’ with The Dude.”

Midlands Media Group President/CEO Keith ‘Clark’ Stover said, “We have searched high and low for an ambassador for The Dude and we are thrilled to welcome Robb to the station. We have a
very unique brand and highly engaging position in the market, and the missing piece was a
someone to make the local human part come to life.”