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Nielsen To End Measurement In Burlington/Plattsburgh & South Bend

Lance Ventaby Lance Venta
April 2, 2026

Nielsen Audio ArbitronNielsen is ending measurement of two markets starting with the upcoming Spring book.

Measurement of Burlington VT/Plattsburgh NY (market 144) and South Bend IN (market 182) will no longer continue. Nielsen has notified subscribers that they must cease using their current audience measurements as of August 1 per policy.

Burlington/Plattsburgh is also measured monthly by Eastlan Ratings.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Nielsen To End Measurement In Burlington/Plattsburgh & South Bend

Lance Ventaby Lance Venta
April 2, 2026

Nielsen Audio ArbitronNielsen is ending measurement of two markets starting with the upcoming Spring book.

Measurement of Burlington VT/Plattsburgh NY (market 144) and South Bend IN (market 182) will no longer continue. Nielsen has notified subscribers that they must cease using their current audience measurements as of August 1 per policy.

Burlington/Plattsburgh is also measured monthly by Eastlan Ratings.

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  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Leave a ReplyCancel reply

Recent Headlines

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