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WRCE Moves From Liberal Talk To Oldies

Lance Ventaby Lance Venta
May 15, 2026

1450 107.7 WRCE Richland CenterCivic Media has moved another of its Liberal Talk stations across Wisconsin away from the format as 1450 WRCE/107.7 W299CD Richland Center has flipped to Oldies.

Positioning as “Local News and Timeless Hits” like the rest of the company’s Oldies stations, the station will feature music from the 1960s and 70s. From 6-9am the station will simulcast features from sister Country 100.9 WRCO including “The Hank & Phil Roundup” and “News From The Center”. The station will also carry Old Time Radio “When Radio Was” weekdays at 9am along with Milwaukee Brewers baseball and University of Wisconsin sports.

Civic Media has moved several of its Talk properties in its smaller Wisconsin markets to Oldies in recent months including Conservative Talk WMPL Hancock MI, and Liberal Talkers WFHR Wisconsin Rapids and WGBW Green Bay.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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WRCE Moves From Liberal Talk To Oldies

Lance Ventaby Lance Venta
May 15, 2026

1450 107.7 WRCE Richland CenterCivic Media has moved another of its Liberal Talk stations across Wisconsin away from the format as 1450 WRCE/107.7 W299CD Richland Center has flipped to Oldies.

Positioning as “Local News and Timeless Hits” like the rest of the company’s Oldies stations, the station will feature music from the 1960s and 70s. From 6-9am the station will simulcast features from sister Country 100.9 WRCO including “The Hank & Phil Roundup” and “News From The Center”. The station will also carry Old Time Radio “When Radio Was” weekdays at 9am along with Milwaukee Brewers baseball and University of Wisconsin sports.

Civic Media has moved several of its Talk properties in its smaller Wisconsin markets to Oldies in recent months including Conservative Talk WMPL Hancock MI, and Liberal Talkers WFHR Wisconsin Rapids and WGBW Green Bay.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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