RadioInsight - Buffalo Bills Add 23 Broadcast Affiliates To Network Including New York City & West Palm Beach

After the NFL’s Buffalo Bills took their gameday content in-house following the end of last season and partnered with Good Karma Brands to build out a new content distribution plan and later announced Cumulus Media Classic Rock “97 Rock” WGRF Buffalo as its new flagship station, the franchise has announced 23 additional affiliates to the network across New York, northern Pennsylvania and Florida.

Among the new additions are Good Karma’s “1050 ESPN” WEPN New York and “106.3 ESPN” WESP West Palm Beach bringing the broadcasts into the home territories of division rivals along with iHeartMedia’s “Rock 95.1” WAIO Rochester and “Rocket 105” WRKT Erie PA. The franchise notes the new network is 35% larger than 2025.

All affiliates will carry a two hour pre-game show and two-hour post game show hosted by Chris Trapasso and Mitch Morse. Bills President of Business Operations Pete Guelli said, “We’re off to a great start building our affiliate network as we move into Highmark Stadium. With more network affiliates, we’re reaching fans throughout New York, Pennsylvania, and even Florida. Our partnership with flagship station 97 Rock, along with the addition of new pregame and postgame shows, will provide greater access for Bills Mafia. There’s a strong demand for radio and audio content in all forms, and we’re pleased to meet that need.”
As part of the re-imagined radio lineup, the Bills are launching a live pregame and postgame show.

The full affiliate list provided by the Bills include: