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University Of Wisconsin Sports Returns To WTMJ & WKTI

Lance Ventaby Lance Venta
July 23, 2026

620 WTMJ MilwaukeeLearfield’s Badger Sports Properties has announced a deal with Good Karma Brands for University of Wisconsin sports to move to News/Talk 620 WTMJ and Sports “ESPN 94.5” WKTI Milwaukee after over a decade on iHeartMedia’s 920 WOKY and 97.3 WRNW.

WTMJ and WKTI both will carry Wisconsin football. WTMJ will also carry men’s basketball and women’s volleyball. All other sports will be heard on the ESPN Wisconsin, WTMJ and Learfield’s Varsity Network apps. In the university’s home market of Madison, the broadcasts will remain split between iHeart’s “Fox Sports 1070” WTSO, News/Talk 1310 WIBA and Classic Rock 101.5 WIBA-FM.

Badger Sports Properties Director of Broadcasting Matt Lepay said, “We are excited to expand our partnership with Good Karma Brands to bring Badgers broadcasts to fans in Milwaukee and the surrounding areas. WTMJ has a long and proud history with the University of Wisconsin. On a personal note, one of my favorite memories was working with the legendary Jim Irwin. For a young announcer, it was a priceless learning experience. Together, 620 WTMJ and ESPN Milwaukee will be a great home for the Badgers.”

Good Karma Milwaukee VP/Market Manager Greg Scalzo said, “We’re thrilled to partner with the University of Wisconsin-Madison and Badger Sports Properties to welcome the Badgers back to WTMJ and to ESPN Milwaukee. The passion for Badger Athletics runs deep across Wisconsin, and brings together UW, Badger Sports Properties and two iconic Wisconsin media brands to create the perfect home for Badger fans across southeast Wisconsin. We’re excited to deliver the coverage, access and game-day experiences fans deserve while connecting them to the teams and traditions that make Badger Athletics such an important part of our state.”

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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University Of Wisconsin Sports Returns To WTMJ & WKTI

Lance Ventaby Lance Venta
July 23, 2026

620 WTMJ MilwaukeeLearfield’s Badger Sports Properties has announced a deal with Good Karma Brands for University of Wisconsin sports to move to News/Talk 620 WTMJ and Sports “ESPN 94.5” WKTI Milwaukee after over a decade on iHeartMedia’s 920 WOKY and 97.3 WRNW.

WTMJ and WKTI both will carry Wisconsin football. WTMJ will also carry men’s basketball and women’s volleyball. All other sports will be heard on the ESPN Wisconsin, WTMJ and Learfield’s Varsity Network apps. In the university’s home market of Madison, the broadcasts will remain split between iHeart’s “Fox Sports 1070” WTSO, News/Talk 1310 WIBA and Classic Rock 101.5 WIBA-FM.

Badger Sports Properties Director of Broadcasting Matt Lepay said, “We are excited to expand our partnership with Good Karma Brands to bring Badgers broadcasts to fans in Milwaukee and the surrounding areas. WTMJ has a long and proud history with the University of Wisconsin. On a personal note, one of my favorite memories was working with the legendary Jim Irwin. For a young announcer, it was a priceless learning experience. Together, 620 WTMJ and ESPN Milwaukee will be a great home for the Badgers.”

Good Karma Milwaukee VP/Market Manager Greg Scalzo said, “We’re thrilled to partner with the University of Wisconsin-Madison and Badger Sports Properties to welcome the Badgers back to WTMJ and to ESPN Milwaukee. The passion for Badger Athletics runs deep across Wisconsin, and brings together UW, Badger Sports Properties and two iconic Wisconsin media brands to create the perfect home for Badger fans across southeast Wisconsin. We’re excited to deliver the coverage, access and game-day experiences fans deserve while connecting them to the teams and traditions that make Badger Athletics such an important part of our state.”

Share This:

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  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
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  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

Recent Headlines

Connoisseur Media Alpha Jeff Warshaw

Eddie Volkman Among Connoisseur Media Cuts

September 8, 2026
104.3 My-FM KBIG Los Angeles

August 2026 (7/23 – 8/19) Nielsen Audio PPM Ratings Day 1: KBIG Reaches 48 Year High

September 8, 2026
Goodsource K-Love

K-Love Launches Gen Z Focused Goodsource

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Kool 107.9 Decades KKOL-FM Honolulu Malama Media

Malama Media Relaunches KKOL-FM & KHCM-FM

September 8, 2026
MeTV fm 1250 WHHQ WJMK Saginaw

MeTV-FM To Arrive In Southern Oregon

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SiriusXM

Sean Gibbons Rises To SiriusXM SVP/Chief Product and Technology Officer

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