Learfield’s Badger Sports Properties has announced a deal with Good Karma Brands for University of Wisconsin sports to move to News/Talk 620 WTMJ and Sports “ESPN 94.5” WKTI Milwaukee after over a decade on iHeartMedia’s 920 WOKY and 97.3 WRNW.
WTMJ and WKTI both will carry Wisconsin football. WTMJ will also carry men’s basketball and women’s volleyball. All other sports will be heard on the ESPN Wisconsin, WTMJ and Learfield’s Varsity Network apps. In the university’s home market of Madison, the broadcasts will remain split between iHeart’s “Fox Sports 1070” WTSO, News/Talk 1310 WIBA and Classic Rock 101.5 WIBA-FM.
Badger Sports Properties Director of Broadcasting Matt Lepay said, “We are excited to expand our partnership with Good Karma Brands to bring Badgers broadcasts to fans in Milwaukee and the surrounding areas. WTMJ has a long and proud history with the University of Wisconsin. On a personal note, one of my favorite memories was working with the legendary Jim Irwin. For a young announcer, it was a priceless learning experience. Together, 620 WTMJ and ESPN Milwaukee will be a great home for the Badgers.”
Good Karma Milwaukee VP/Market Manager Greg Scalzo said, “We’re thrilled to partner with the University of Wisconsin-Madison and Badger Sports Properties to welcome the Badgers back to WTMJ and to ESPN Milwaukee. The passion for Badger Athletics runs deep across Wisconsin, and brings together UW, Badger Sports Properties and two iconic Wisconsin media brands to create the perfect home for Badger fans across southeast Wisconsin. We’re excited to deliver the coverage, access and game-day experiences fans deserve while connecting them to the teams and traditions that make Badger Athletics such an important part of our state.”
















