Connoisseur Media Rock 93.7 KCLB-FM Coachella/Palm Springs CA announced James ‘JJ’ Johnson as its new evening host.

Johnson, a longtime staple in the local music community, will continue to serve as the company’s cluster Promotions and Marketing Director. He previously was a singer/guitarist for the band Brosquitos. Johnson said, “I grew up in the Coachella Valley. Now I get to be part of the soundtrack for the place that raised me.”

Connoisseur Regional Vice President Somemr Frisk said, “My favorite days are the ones where we get to recognize great people. James has earned every bit of this opportunity, and we’re excited to turn him loose on nights at KCLB-FM. He’s already a trusted voice in the Coachella Valley music scene, and this promotion is long overdue. When you invest in great local people, great things happen.”

Market Manager Todd Coyle commented, “We’re incredibly excited to promote James from within our own team. He’s already proven he’s an outstanding leader in promotions and marketing, bringing creativity, energy, and professionalism to everything he does. Just as importantly, James has an incredible passion for music and is a natural behind the microphone. He has the personality, talent, and work ethic to make a real connection with our listeners, and we couldn’t be happier to have him entertaining the Coachella Valley every night on KCLB. This is a well-earned opportunity, and I know he’s going to do an amazing job.”