Good Karma Brands has announced it is rebranding as Good Karma Sports has the company places emphasis on their Sports partnership business which includes representing in-game streaming advertising opportunities for regional sports networks and platforms to advising on the sales, content, distribution and operation of team video and audio networks.
The company notes that their national platform includes serving as exclusive sales representation and operations arm for ESPN Radio Network and ESPN Podcasts. In addition to its local operations that include “ESPN” branded radio stations and local team play-by-play in New York, Los Angeles, Chicago, Cleveland, Milwaukee, West Palm Beach, Madison and Beaver Dam WI, the company also managers the Buffalo Bills’ audio network and has additional partnerships with sports properties spanning sales, content, distribution, and media operations.
Good Karma also owns and operates News/Talk 620 WTMJ Milwaukee and Full Service Oldies 95.3 WBEV Beaver Dam WI.
Founder/CEO Craig Karmazin said, “For nearly 30 years, we’ve built our business around sports, expanding our capabilities and relationships while staying deeply connected to the local markets we serve. The business we’ve built gives brands a unique and customizable point of entry into the sports ecosystem, bringing together audiences, content, partnerships, talent and experiences around the teams, sports and moments that matter to them. At the same time, our expertise allows us to create value for sports partners in increasingly broad ways. That’s what Good Karma Sports represents, and there is tremendous opportunity ahead for our league, team, publisher, and advertising partners.”
President Steve Politziner said, “As the sports media and regional rights landscape continues to evolve, we see a growing opportunity to help sports properties reach more fans, create greater value from their content and build stronger connections with partners and brands. Our ability to combine local market expertise with scalable capabilities across distribution, content, sales and media operations gives our partners more ways to grow their audiences and their businesses.”
