WSOC Rebrands By Lance Venta on September 26, 2011 1 Comment CBS Country 103.7 WSOC Charlotte, NC has rebranded as “The New 103.7“. In recent months WSOC has fallen behind Clear Channel’s “96.9 The Kat” WKKT for the lead in the market. With the change the station is now branding as “Country’s Hottest Hits”. Share This Post Lance Venta Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms. 1 Comment Tim September 26, 2011, 1:40 pm This is not a smart move and the sounds aweful on the air. WSOC is losing ground DJ Stout is the problem not the sound of the station or its title. Log in to reply Leave a Reply Cancel ReplyYou must be logged in to post a comment.