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WSOC Rebrands

Lance Ventaby Lance Venta
September 26, 2011

103.7 WSOC Charlotte New 103-7 Country Hottest Hits 96.9 The Kat Car WKKT

CBS Country 103.7 WSOC Charlotte, NC has rebranded as “The New 103.7“.

In recent months WSOC has fallen behind Clear Channel’s “96.9 The Kat” WKKT for the lead in the market. With the change the station is now branding as “Country’s Hottest Hits”.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 1

  1. Tim's avatar Tim says:
    15 years ago

    This is not a smart move and the sounds aweful on the air. WSOC is losing ground DJ Stout is the problem not the sound of the station or its title.

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WSOC Rebrands

Lance Ventaby Lance Venta
September 26, 2011

103.7 WSOC Charlotte New 103-7 Country Hottest Hits 96.9 The Kat Car WKKT

CBS Country 103.7 WSOC Charlotte, NC has rebranded as “The New 103.7“.

In recent months WSOC has fallen behind Clear Channel’s “96.9 The Kat” WKKT for the lead in the market. With the change the station is now branding as “Country’s Hottest Hits”.

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 1

  1. Tim's avatar Tim says:
    15 years ago

    This is not a smart move and the sounds aweful on the air. WSOC is losing ground DJ Stout is the problem not the sound of the station or its title.

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

Kiss 95.1 WNKS Charlotte John Reynolds

K-Love’s WNKS Charlotte & KXTE Las Vegas Purchase Price

August 4, 2026
Nielsen Audio Arbitron

Nielsen Spring & June 2026 Ratings Releases 8/4

August 4, 2026
97.5 The Fanatic WPEN-FM Philadelphia

Jon Marks Moves To Mornings At 97.5 The Fanatic

August 4, 2026
Back In The Day Replay Paco Lopez

Back In The Day Replay Jamz Into Bowling Green

August 4, 2026
103.5 KOST Los Angeles

Ellen K Signs Extension With KOST

August 4, 2026
Warm 98.5 WRRM Cincinnati

Mollie Watson Jumps To Warm 98.5 Cincinnati

August 4, 2026
Load More
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