Salem Conservative Talk “970 The Apple” WNYM Hackensack, NJ/New York has rebranded as “970 The Answer“.
The new imaging takes hold as new PD Phil Boyce, formerly of crosstown 770 WABC and Talk Radio Network puts his handiwork on the station. Along with the new branding comes a modified programming lineup. Curtis Sliwa’s morning show shifts from 5 to 9am to 7 to 10. Dennis Miller, who had been heard from 11 to 1, moves up to 10 to noon which extends Dennis Prager an extra hour to 12 to 3pm. Michael Medved remains from 3 to 5. Sliwa returns for his 5 to 7pm show with Jeffrey Lichtman while Hugh Hewitt, John Gibson, and Jim Bohannon air at night. Bill Bennett’s Morning in America moves from 9-11am slot to 5 to 7am.
INSTANT INSIGHT: WNYM emphasized in the press release that the new branding will create a “hip younger sound for the station”. 970 is an AM that hasn’t been top of the mind in New York since it was doing Top 40 as WWDJ in the early 1970’s. If the big AM signals in New York are having a hard time acquiring younger ears for their stations, how is a fresh coat of paint on a station full of third tier syndicated hosts going to do it?