WLCC Tampa Sold To Salem

La Ley 760 WLCC Tampa Bay Radio Luz SalemUpdate 9/1: Salem has closed on its purchase of WLCC and has begun operating the station with a preview loop of the new Spanish Christian “Radio Luz” format that will officially debut on Tuesday.

Original Report 5/31: Salem Communications has added a fourth AM to its cluster in Tampa as it acquires Regional Mexican “La Ley 760” WLCC Brandon from the Minority Media and Telecommunications Council for $1.15 Million.

Upon completion of the sale, Salem will flip the station to Spanish Christian “Radio Luz” as the company has registered RadioLuz760.com, RadioLuzTampa.com, RadioLuzTampaBay.com, 760RadioLuz.com, and 760WLCC.com for the station.

Salem also owns Conservative Talk 860 WGUL Dunedin and Christian Preaching simulcast “Bay Word” 570 WTBN Pinellas Park & 910 WTWD Plant City in the Tampa market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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