Crains Cleveland Business revealed today that 87.7 WLFM-LP Cleveland will debut in late July with a locally operated Rock format.
Tom Wilson, who at one time owned 850 WRMR and 102.1 WDOK in the market will operate the station under the name Murray Hill Broadcasting. Crains describes Wilson’s plan format as “a rock and entertainment talk format driven by a team of about a dozen people who will take to the streets of Cleveland and put Clevelanders on the air.” No specifics of the programming have been revealed though he is planning a late July debut for his locally originated programming.
Owned by Venture Technologies Group, WLFM-LP recently began operating on TV Channel 6 following a move from Channel 65. The WLFM calls were moved there following the lease of their TV 6/FM 87.7 operation in Chicago to Merlin Media. The station has been testing with a four song stunt loop since June 12. You can hear (and see) their test programming here.