Waco’s Bob Becomes Caliente

La Caliente 101.3 Bob BobFM 1590 KLRK WacoUpdate 3/4: In addition to 1590 KLRK and 101.3 K267AI, the “La Caliente” format is also now airing on 106.9 KOOV (was KHLE) Kempner/Killeen. 106.9 had been simulcasting Urban “104.9 The Beat” KWBT Bellmead/Waco.

Original Report 2/28: Just shy of its first birthday, “101.3 Bob-FM” 1590 KLRK/101.3 K267AI Waco is no more.

The M&M Broadcasters station has flipped today to Regional Mexican “La Caliente“. The move places the station in direct competition with Prophecy Media’s “La Ley 104.1” KWOW. That station ranked in a third place tie with M&M’s Rhythmic CHR “104.9 The Beat” KWBT.

KLRK debuted its previous “Bob-FM” identity on February 29, 2012 as part of a cluster shuffle that saw sister Hot AC “Mix 92.9” KRMX become Texas Country “Shooter-FM“.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. Clustermate KHLE 106.9 Kempner TX/Killeen changed calls to KOOV March 1. Those calls are well-known to the area…the present day urban AC KSSM 103.1 was long-time country KOOV “K-Double O-V.”

    • Just verified that 106.9 KHLE is now simulcasting KLRK as opposed to 104.9 KWBT as well.

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