Univision Shuffles Dallas Signals
In response to CBS shifting 107.5 KMVK from Spanish CHR to Regional Mexican on Friday, Univision has countered by shuffling programming on a few of its Dallas market stations.
The 107.1 signal is now simulcasting Spanish AC “Maxima 99.1” KDXX Denton.
INSTANT INSIGHT: The moves should allow “Maxima 99.1/107.1” to acquire some of the audience displaced by KMVK’s change. The three signals priority is to flank 94.1 KLNO, which is the cash cow of the Univision Dallas cluster and now under direct attack from CBS.