On Saturday, Boston’s “Kiss 108” WXKS was the last of 12 Clear Channel stations to host its annual Jingle Ball holiday concert.
With a snowstorm bearing down on Boston, headliner Miley Cyrus was stuck at Teterboro Airport in New Jersey and unable to make her flight into Boston for the show. As Gawker reports that didn’t stop Kiss from promoting that Miley was already at the TD Garden for the show.
Afternoon host Romeo made references to Cyrus throughout his show including a promotional staffer joking that he tripped over a dancer in to her and that she was walking around backstage in a bathing suit. Once the show had already begun, Cyrus called into night host Mikey V to tell him that she was stuck at the airport.
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The station made the announcement on Twitter that Cyrus would not make it to the show at 9:25pm; well after the show had begun. The station’s Facebook page is full of many displeased concertgoers stating that there was little to no notification to those inside the arena that she wouldn’t make it.
INSTANT INSIGHT: While the intent of Romeo and Kiss was to make the show seem larger than life, with a snowstorm in the region it would probably have been better for the station to ensure that all advertised talent, especially the show’s headliner was confirmed at the show before making comments that they were. There are many other ways to hype a show without making poor jokes about tripping over a little-person dancer.