In a move that went unnoticed during the holiday season, M&M Broadcasters has flipped Regional Mexican “La Caliente 106.9” KOOV Kempner/Killeen, TX to a simulcast of Texas Country “92.9 Shooter-FM” KRMX Marlin/Waco.
The addition of KOOV gives Shooter coverage in the western half of the Killeen/Temple market, with 92.9 serving the Temple side of the market. The station is also heard on 107.7 KTAE Hico northwest of Waco.
The Regional Mexican format debuted on KOOV at the end of February 2013. It continues to be heard on 1590 KLRK Mexia/101.1 K267AI Moody in the Waco market.