Gorilla Takes On Monkey In Biloxi

95.3 The Gorilla Z95 WZNF Biloxi GulfportCoast Radio Group has flipped Classic Rock “Z95” WZNF Lumberton/Biloxi, MS to CHR.

Now “95.3 The Gorilla“, WZNF is directly targeting L&L Broadcasting’s “107.1 The Monkey” WXYK. The new station’s website proclaims “Spankin’ The Monkey With 10,000 Hits In A Row Commercial Free”.

The one thing WZNF can brag about in competition with WXYK is a much larger coverage area. WZNF is a Class C0 operating with 100kW at 434.7 meters with a service contour including Hattiesburg and rimshotting the western side of Mobile, AL and the eastern suburbs of New Orleans. WXYK’s Class A 2.8kw at 122 meters covers just greater Biloxi and Gulfport.

In the Fall 2013 Nielsen Audio ratings WXYK was third in the Biloxi/Gulfport market with a 6.7 share. WZNF was 11th among the listed stations with a 2.4.

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