WLOR Huntsville Shifts To Rhythmic Oldies

Sunny 98.1 WLOR Huntsville 1550 Steve Harvey Ed GainesThe Steve Harvey Morning Show has quickly found a new Huntsville affiliate following the demise of Urban “Hot 103.5” WHWT.

Southern Stone Communications flipped Classic Hits “Sunny 98.1” 1550 WLOR Huntsville/98.1 W251AC Capshaw to Rhythmic Oldies on Monday, while retaining its previous identity. The new format is focusing on R&B from the 70s through 90s with some pop crossover from the likes of Madonna positioned as “The Valley’s Old School”.

With the addition of the Steve Harvey Morning Show, Program Director Ed Gaines slides to middays.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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