103.9 The Hawk Debuts In Louisville
Update 6/2: The Garth Brooks stunting has come to an end as WRKA has relaunched as “103.9 The Hawk“.
Positioned as “True Country”, the station is focusing on Country artists from the 90s and 2000s such as Garth Brooks, Alan Jackson, Brooks & Dunn, Martina McBride, Kenny Chesney, and Shania Twain.
Update 5/29: The stunt at WRKA has taken a turn.
While still playing all-Garth Brooks, the station is claiming that Brooks’ legal team is preventing the station from promoting it as “Garth-FM“. The station will debut its new permanent format on Monday, June 2 at 7:00am.
The station wrote on Facebook:
First….the response to XXXXX FM has been overwhelming. Thanks to those of you who have reached out to us via phone, email, and social media. Unfortunately a certain artist’s legal team has contacted us and told us in no uncertain terms that we can no longer use the name XXXXX FM. So from this point forward, we will no longer use the name XXXXX FM. Our Programming team is currently behind closed doors determining the evolution of our radio station. We don’t have a solution now, but we will soon. Tune in Monday morning at 7am to hear the debut of the new 103.9. In the meantime, enjoy more music from one of country music’s greatest artists.
Original Report 5/23: Summit Media Classic Country “Country Legends 103.9” WRKA Louisville has narrowed its format to just a single artist.
Now billing itself as “Garth-FM“, is heading into the Memorial Day weekend with non-stop Garth Brooks. WRKA held a 3.5 share in the Winter 2014 Nielsen Audio ratings.
“GARTH, THE WHOLE GARTH, AND NOTHING BUT THE GARTH.”
The 103.9 frequency – billed as “Country Legends” and playing hits from Johnny Cash, Willie Nelson and Randy Travis since 2008 – unveiled a new sound and name today. Claiming the moniker “103.9 Garth FM” the station is promising to play “All Garth – All the Time.”
Listen NOW: http://garthlouisville.com/
103.9 Garth FM can also be streamed on mobile and tablet devices via the IHeartRadio and TuneIn apps.