West Virginia lost not one, but both of its Comedy outlets on Monday.
The Aloha Stations Trust flipped “Comedy 107.1” WLRX Ironton, OH/Huntington, WV to Classic Country “107.1 The Bear“. The new format will compete against Fifth Avenue Broadcasting’s “Big Buck 101.5” WXBW while flanking Clear Channel cousin 103.3 WTCR.
Interesting that CC/Aloha and Kindred (Fifth Ave.) with both have high-power (and highly-rated) country stations flanked by classic country outlets. 107.1 WLRX has tried several formats over the past 15 or so years, and I wonder if it generates (or is expected to generate with the new format) more revenue as a stand-alone station versus when it served as a simulcast of 106.3 WAMX.