Bull Evolves In Boston
Update 3:01pm: After three hours of stunting, WEDX launched its new identity as “101.7 The Bull” at 3pm today.
Launching commercial-free for the rest of the summer, The Bull is launching with a current intensive Country format including core artists such as Jason Aldean, Luke Bryan, Kenny Chesney, Eric Church, Miranda Lambert, and Carrie Underwood.
As is the norm for new Clear Channel Country launches, the station will be anchored by the syndicated Bobby Bones Show in mornings.
Original Report 1:05pm: Clear Channel Dance “Evolution 101.7” WEDX Lynn/Boston has dropped the format and is currently stunting in preparation of a flip to Country “101.7 The Bull“.
The station is currently airing a jockless Country presentation promoting the hashtag #CountryOn1017 for listeners to tell the station what artists they want to hear. TheBull1017.com and TheBullBoston.com were registered by Clear Channel this morning.
The new format comes as Greater Media’s Country 102.5 WKLB has become a consistent #2 in the Boston market to Clear Channel CHR “Kiss 108” WXKS-FM and even surpassed it for the market lead in recent months.
The Dance format will remain on 107.9 WXKS-HD2. The station left the following message on its Facebook page regarding the change.
Thanks for listening to Evolution 101.7 over the past year and a half. Thanks to your support, Evolution 101.7 has grown, generating a loyal fan base in Boston at 101.7 on the radio and especially digitally on iHeartRadio.
Evolution will transition off 101.7 but remain on iHeartRadio and HD radios at 107.9 HD2, where we will continue to support the local Boston dance scene, the clubs, the shows, the energy, the lifestyle.Pete Tong, Sisanie, DJ Costa, DJ Cesar and all of our Evolution Underground local DJs will all still be right here with the same shows, same music, same website, same Facebook, Twitter and Instagram. It’s the same Boston Evolution 101.7 on iHeartRadio.
We’ll still be there when you get into an uber late night and see the driver streaming Evolution 101.7, when you’re at the gym and hear the Evolution 101.7 stream during your workout and when you are out with friends on the weekend and someone has Evolution 101.7 streaming for the pre-party.
Thank you for listening to Boston’s Evolution 101.7!