WTSO Brings More FM Sports To Madison

Big 1070 100.9 WTSO Madison Mark HellerThe AM/FM split between Sports stations in Madison has been broken as Clear Channel’s “The Big 1070” WTSO adds an FM translator on 100.9 W265CV Madison.

WTSO joins Good Karma’s “ESPN 100.5” WTLX Monona and Midwest Family Broadcasting’s “The Zone” 1670 WOZN Madison/106.7 WOZN-FM Mount Horeb on the FM band in the market. WTSO is the only one of the three to subscribe to Nielsen Audio; registering a 1.9 share in the Spring 2014 ratings.

WTSO’s local programming also airs in Milwaukee on sister 920 WOKY.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. ugh

    • I’ll second that ugh. Too many sports talk formats showing up everywhere. In quite a few markets there are more sports formats than any other single format. Obviously corporate radio thinks sports will save their you know what. Maybe for 2 stations.in a market, it will……but not for the rest of them

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