Clear Channel Pulls Plug On Rush Radio Branding
The first station to brand itself around Rush Limbaugh has become the final one to eliminate that branding.
Darryl Parks reports that “Rush Radio 99.5” WRNO New Orleans converted its branding to the more generic “News Talk 99.5” as Clear Channel continues to pull away from positioning their stations around Conservative voices. At one point Clear Channel had spread the “Rush Radio” branding to since rebranded Talkers in Boston (now Business), Greensboro, Raleigh, Vero Beach (since sold and flipped) and West Palm Beach.
Parks’ post goes into detail the programming issues surrounding branding a station around one personality.