Classic Hip-Hop Enters St. Louis
iHeartMedia has brought the booming Classic Hip-Hop format to St. Louis on 100.3 KMJM Bridgeton, MO.
The move replaces Urban AC “Majic 100.3” with “100.3 The Beat“. This is the second time under the “Beat” branding for the frequency. As KATZ-FM, the station was known as “100.3 The Beat” until the demise of its Urban format in 2009. This is also the end of the venerable “Majic” Urban AC brand in the market which dates back to 1979, first on 107.7 until 1997, 104.9 until 2012, and 100.3 until today.
In the October 2014 Nielsen Audio PPM Ratings, KMJM was 19th in the market with a 2.1 share, well behind Radio-One Urban Oldies “Old School 95.5” WFUN-FM’s 4.6 share for the adult Urban audience in the market.