Locally Owned Radio Completes Twin Falls Rebuild With Country Move & Hot AC Launch
Locally Owned Radio has completed the restructuring of its Twin Falls cluster as Country “106.7 The Canyon” KYUN Hailey, ID has moved to the 102.1 frequency vacated by Rock “I-Rock 105.1” earlier this year. Following a call letter exchange that allowed the company to launch Hot AC “Q106.7” KIRQ. Positioned as “A Better Mix Of Music”, KIRQ is taking direct aim at Magic Valley Media Hot AC “Hot 100” 99.9 KBDX Burley.
INSTANT INSIGHT: With “Q106.7” launching without a web presence despite Q1067FM.com being registered in October, Magic Valley Media has gone on the offensive with Q1067Idaho.com and Q1067FM.net hosting a promotional page for “Hot 100“.
Original Report 1/27: Locally Owned Radio has launched two new translators in Twin Falls, ID.
95.1 K236BS Twin Falls has launched as Soft AC “95.1 The Breeze” via 102.1 KIRQ-HD3. The new translator is positioning as “Light & Refreshing”.
Meanwhile sister Rock “I-Rock 102.1” KIRQ Twin Falls, ID is preparing to move its format to 105.1 K286CH Twin Falls. The station is currently simulcasting on both signals and promoting the pending move on-air. No word on what will replace I-Rock on 102.1 once the move is complete.