The new 60s centric Oldies format gives an older skewing flanker to sister Classic Hits “103.7 The River” KODS. This is the third format already for the translator since it was acquired from Family Radio in early 2014. It debuted as Modern AC “Little City” before flipping to Active Rock last September.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.