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Little City 92.5 Reno Flips To Rock

Little City 92.5 The Crusher Rock Reno Americom Update 9/9: Americom has dropped the Modern AC “Little City” format from 92.5 K223AL Reno/96.5 KLCA-HD3 just six months after demoting it from the 100kW 97.3 KOLC signal.

At noon on Monday, Rock “92.5 The Crusher” debuted in its place. As expected the new format is positioned to chip away at Lotus Communication’s Active Rock”Rock 104.5” KDOT.

Original Report 8/12: In March, Americom relocated Modern AC “Little City” from 97.3 KOLC Carson City/Reno, NV to 92.5 K223AL Reno/96.5 KLCA-HD3.

The move of the format appears to be short-lived as domain registrations point to a new format coming to the translator. Americom has registered 925RockOfReno.com, 925Rock.com, RockOfReno.com, and TheRockOfReno.com for K223AL. A Rock format would likely be devised to chip away at Lotus Communication’s Active Rock”Rock 104.5” KDOT, which rose to second place in the Reno market in the Spring 2014 Nielsen Audio ratings with a 6.6 share pulling it ahead of Americom’s AC “106.9 More-FM” KRNO and Classic Hits “103.7 The River” KODS.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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