Oak Ridge FM has flipped Conservative Talk “Knox Talk Radio” WNFZ Powell/Knoxville, TN to Adult Alternative “94Z“.
The flip resurrects the “94Z” moniker used on the station in the 1990’s as an Alternative station. The Knoxville market has been without a younger skewing Rock station since Midwest Communications flipped “95.7 The X” WVRX to Classic Country “Duke-FM” in May.
WNFZ will retain its current “Rude Awakening” morning show hosted by Mike Howard and Terry West with the format change. Losing their spots on the station are the syndicated Glenn Beck, Sean Hannity, Dana Loesch, Hermain Cain, and Alex Jones along with the local afternoon Sports show “The Drive with Russell Smith”.
The Talk format on WNFZ lasted just short of two years. It began as part of a multi-stepped maneuver that saw the Talk programming move from 100.3 to 850 and finally to 94.3 as Oak Ridge FM sold 100.3 to Journal (now Scripps) and ended their LMA with South Central (now Midwest) to operate 94.3.