[membership level="2,3"] Following Cumulus Media's <a href="https://radioinsight.com/headlines/173417/format-change-imminent-at-wbbl-grand-rapids-as-airstaff-exits/">flip of 107.3 WBBL</a> Grand Rapids on Friday, another change in the market appears imminent. Townsquare Media has registered <a href="http://1005TheBreeze.com">1005TheBreeze.com</a> for AC "<a href="http://rivergrandrapids.com/">100.5 The River</a>" WTRV Walker/Grand Rapids. WTRV is one of two AC's in the Grand Rapids market where it trailed iHeartMedia's "<a href="https://westmichiganstar.iheart.com/">Star 106.9</a>" WSRW-FM Grand Rapids by a 4.0 to 3.0 share margin in the Summer 2018 Nielsen Audio ratings. A move to Soft AC would flank Townsquare's Classic Hits <a href="http://wfgr.com/">98.7 WFGR</a>. <br /> Saga Communications has registered <a href="http://Outlaw923.com">Outlaw923.com</a> for its <a href="https://radioinsight.com/headlines/170860/station-sales-week-of-9-28/">soon to close acquisition</a> of 700 WFAT Orange-Athol/92.3 W222CH Greenfield MA. That would portend a flip to Classic Country to flank Saga's "<a href="https://bear953.com/">Bear Country 95.3</a>" WPVQ-FM Greenfield. <br /> Ramar Communications reserved <a href="http://969TheBullLubbock.com">969TheBullLubbock.com</a> for what is currently "<a href="http://www.rock969.fm/contentmgmt/default.asp">Rock 96.9</a>" K245BG/KTTU-HD2 Lubbock TX. <br /> <strong><em>Anonymous Registrations:</em></strong> <a href="http://955KHits.com">955KHits.com</a>, <a href="http://1075HitsFM.com">1075HitsFM.com</a>, <a href="http://937Team.com">937Team.com</a>, <a href="http://Team937.com">Team937.com </a> [/membership]