WBBL Flips To Country As Thunder Returns To Grand Rapids
Cumulus Media Has flipped Sports 107.3 WBBL Grand Rapids to Country “Thunder” as part of a simulcast with 94.5 WTNR Holland.
WTNR, which had been country “Nash-FM 94.5“, previously used the Thunder moniker from 2004 through its rebranding in 2014. No word if the simulcast is permanent or if it is to gradually shift the Country audience to the new frequency. Both 94.5 and 107.3 are Class B signals with 94.5 west of Grand Rapids closer to Lake Michigan while 107.3 much more land area into the rural areas east and nearly to Lansing.
The move is part of a shuffle that will see Michigan Media Network acquire WBBL’s “Huge Show” hosted by Bill Simonson while flipping Cumulus’ 1340 WJRW Grand Rapids and 1490 WKLQ Whitehall to Sports as “The Ticket“.
Original Report 1/4 2pm: Cumulus Sports 107.3 WBBL Grand Rapids as cut its entire local airstaff as a format change is imminent.
Program Director Marcus Bradman, morning host Eric Zane, co-host/producer Ben Glaze, the regionally syndicated afternoon show hosted by Bill Simonson and members of the promotions deparment are all out at the station. In a Facebook video announcing his exit Zane stated that there was a previously announced staff meeting scheduled for 3:00pm today.
Zane indicates that he will be focusing on podcasting as he has a one year non-compete with Cumulus in the market.