RadioInsight - Domain Insight 8/23: Is This What’s Next For 98.7 New York?

[membership level="2,3"] When Emmis Communications' LMA to Good Karma Brands to operate 98.7 WEPN-FM New York ends at 11:59pm on August 30, we still don't know what programming will appear on the frequency. Emmis has been very tight lipped about its intentions once the 12 year old lease ends other than that it is attempting to sell the license. But we do have one breadcrumb of a lead... An anonymous registration was made earlier this month for BigAppleCountry987.com by "Rampant Speculation Broadcasting". While it is not much to go on, it is the only lead large or small we've seen. Country or some form of current Rock/Alternative made the most sense if the goal was to try to provide programming not currently available in the market while keeping as much of a possible audience on the signal and generate revenue from NTR sources such as record labels. All we know for sure at this point is that " ESPN New York " will begin simulcasting on both 98.7 and 880 on Monday, August 26 and the contract with Good Karma expires at 11:59pm on Friday, August 30. Emmis could still announce a sale or lease of the station between now and a week from now, but otherwise they will be left having to operate the station again come Saturday morning. Following our 7/30 Domain Insight report noting the reservation of four domains pointing to an " X92 " branding for Spanish Broadcasting System's upcoming acquisition of Gospel " Praise 92.1 " KROI Seabrook/Houston TX, SBS followed with a number of what are usually decoy domains for the station putting other potential brands into play: 921Ritmo.com , ElZol921.com , Nuevo921.com , Ritmo921.com , Sabrosa921.com , and Zol921Houston.com . Digio Strategies looks to be making changes at two of its translators in Jackson MS. Digio has registered Rock931Jackson.com for what is now " Blues 93.1 " W225BK Cedar Hills/93.5 WHJT-HD2. That may not mean the end of one of the few all-Blues stations in the country as Blues1021.com was reserved for what is now Classic Hip Hop "102.1 The Box" 780 WIIN Ridgeland/W271DF Jackson. [/membership]

Domain Insight 8/23: Is This What’s Next For 98.7 New York?

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Domain Insight 8/23: Is This What’s Next For 98.7 New York?

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