More Merlin Media Domain Magic
Merlin Media has registered a pair of domains giving the first clues at the new identities of their soon to be relaunched stations in Chicago and New York.
1011WIIN.com was registered for use on what is now “Q101” WKQX Chicago.The WIIN calls are currently held by the currently dark 780 AM in Ridgeland, MS. We’re guessing that that name could be used to infer Information and/or News.
The registration for New York is likely going to get the hopes up for quite a few hoping for the return of Country to the market. We think the registration of 1019WYNY.com is more about getting calls that have a reference to New York in them rather than the Country stations on 97.1, 103.5, and 107.1 that used them over the years. We’re still sticking with our expectations of a spoken word format for 101.9. The WYNY calls are currently held by a construction permit for 1400 AM in Middletown, NY and were used by the aforementioned stations in the New York market between 1977 and 2003.
No reservations for the calls have appeared in the FCC database as of yet. We should note these domain registrations were made on Monday, June 20 prior to the public announcement of the acquisition of these stations by Merlin Media LLC.