Big Rock 93.3 Little Rock Getting Fresh
Update 12/28: KKSP made the move to Talk yesterday as it debuted its new identity of “Fresh Talk 93.3”
Update 12/24: KKSP has announced to its audience it will be flipping to News/Talk next week and has begun unveiling parts of its new lineup.
Neal Gladner, formerly of 102.9 KARN-FM will anchor a local morning show from 6 to 8am. He will be followed by Laura Ingraham from 8 to 11am. Clark Howard will air in the evening and Coast to Coast overnight. The Facebook page for the new format has gone live as well.
Original Report 12/18: Little Rock will soon have little less Rock as a change appears imminent at Crain Media’s “Big Rock 93.3” KKSP.
The station, mired near the bottom of the market with a 0.8 share looks to be on its way to a Talk format. Crain Media owner Larry Crain registered FreshTalk933.com on December 12. Blank Facebook and Twitter accounts have popped up for the new moniker.
93.3, with a rimshot signal that is weak on the eastern side of the Little Rock market may be suited to improve that by switching from stereo to mono with a Talk format. Big Rock currently features an Active Rock format positioned in between Clear Channel’s “100.3 The Edge” KDJE and Signal Media’s Classic Rock “94.1 The Point” KKPT.