Update 8/29: WSKX dropped its Variety Hits “95.3 The Coast” format and flipped to Country “95.3 The Bull” at 1:00pm today.
Branded as “The Seacoast’s New Hit Country”, the station launched with Florida Georgia Line/Luke Bryan’s “This Is How We Roll”, Luke Bryan’s “Crash My Party”, and Brett Eldridge’s “Beat Of The Music” following the farewell song duo of Green Day’s “Time Of Your Life (Good Riddance)” and Semisonic’s “Closing Time”.
Original Report 8/21: Clear Channel’s rapid expansion of the Country format is next headed for Portsmouth, NH.
The company has registered 953FMTheBull.com for Variety Hits “95.3 The Coast” York Center, ME/Portsmouth. That would mark a return to Country for the station which was previously “B95.3” WUBB from 1999 until 2008.
The new format would place the station back in competition with Townsquare Media’s regional powerhouse 97.5 WOKQ Dover. It and simulcaster 103.7 WPKQ North Conway cover most of New Hampshire and Southern Maine.